Privacy policy

Last Updated: 11 July 2025

Sofaro operates this store and website, including all related information, content, tools, products, and services (the "Services"). We are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase using our Services, or otherwise communicate with us.

By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We may collect or process the following types of personal information:

  • Contact Details: Name, address, billing/shipping addresses, phone number, email.
  • Financial Information: Credit/debit card details, financial account numbers, transaction details, payment confirmations.
  • Account Information: Username, password, security questions, preferences, and settings.
  • Transaction Information: Items viewed, added to cart or wishlist, purchases, returns, exchanges, and past transactions.
  • Communications: Customer support inquiries and messages.
  • Device Information: Device type, browser, network connection, IP address, and other identifiers.
  • Usage Information: Interaction with our Services, including navigation, clicks, and browsing behavior.

Sources of Personal Information

  • Directly from you (account creation, purchases, or communication).
  • Automatically through website usage, cookies, and similar technologies.
  • From service providers assisting with our Services.
  • From our partners or third parties.

2. How We Use Your Personal Information

Sofaro may use your personal information to:

  • Provide and Improve Services: Process payments, fulfill orders, manage accounts, customize your shopping experience, recommend products, and enable product reviews.
  • Marketing & Advertising: Send promotional communications and display personalized ads.
  • Security & Fraud Prevention: Authenticate accounts, secure transactions, prevent fraud or malicious activity.
  • Customer Support: Respond to inquiries and provide support.
  • Legal Compliance: Respond to legal requests, enforce policies, or investigate violations.

3. How We Share Personal Information

We may disclose your personal information in these circumstances:

  • With Shopify, vendors, and third-party service providers for IT, payment processing, analytics, shipping, and support.
  • With business and marketing partners for advertising purposes, respecting your rights under applicable law.
  • With affiliates or corporate entities.
  • During business transactions (mergers, acquisitions, or bankruptcy).
  • When you consent, such as for shipping or social media integration.

Shopify Relationship

Shopify hosts the Services and processes certain personal information to provide and improve the Services. For more details, visit Shopify Privacy Policy.

4. Third-Party Links

Our Services may include links to third-party websites. Sofaro is not responsible for the privacy or security practices of these external sites.

5. Children’s Data

Our Services are not intended for children, and we do not knowingly collect information from minors. Parents or guardians may request deletion of any personal information collected from a child.

6. Security & Retention

While we take measures to protect your personal information, no system is perfect. We retain information as necessary to provide Services, comply with legal obligations, resolve disputes, or enforce agreements.

7. Your Rights

Depending on your location, you may have rights including:

  • Accessing, correcting, or deleting personal information.
  • Withdrawing consent or restricting processing.
  • Objecting to marketing communications.
  • Requesting data portability.

To exercise your rights, contact us using the details below.

8. International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence. We rely on recognized transfer mechanisms like Standard Contractual Clauses to ensure protection.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on the website with the revised "Last Updated" date.

10. Contact Information

For questions, privacy inquiries, or to exercise your rights, contact us:

Email: info@sofaro.co.uk
Address: 178 Harrogate Road, Leeds, England, LS7 4NZ

Sofaro is the data controller of your personal information under applicable data protection laws.